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Mariella Paul
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DEVK - Nichts Haftpflicht

DEVK - Nichts Kampagne

That`s the best feeling  – when nothing happens to you.
And if something does, we’re here for you.

Agency: Grabarz XCT

Client: DEVK

Role: Idea, Concept Development & Art Direction

DEVK Employer Branding

DEVK - Employer Branding

To attract young talent, we rely on authentic, relatable communication. Employees introduce themselves and their workplace, giving Gen Z a real insight into the job. The campaign, titled “Ein Job, der dein Leben verdient,” positions the company as a future-oriented employer. 

Agency: Grabarz XCT

Client: DEVK

Role: Idea, Concept Development & Art Direction

HERMES - Stadtpakete

Parcel delivery in your city? Is in me. With local OOH posters, Hermes shows that you deliver the all-round package for really every city.

Agency: thjnk AG

Client: HERMES

Role: Idea, Concept Development & Art Direction

Géramont - C'est bon.

Géramont is the cheese with the typical French lightness.
In the new edition of the advertising classic "C'est bon", the likeable French girl Matilda shows how French Ease goes right and also tastes formidable.

Agency: thjnk AG

Client: Géramont

Role: Idea, Concept Development & Art Direction

ja! Seit 40 Jahren vom Leben getestet.

ja! Tested by life for 40 years. Always favorable and super rated.
Since 1982, ja! has been giving us delicious moments with super quality at great prices.

Agency: thjnk AG

Client: REWE // ja!

Role: Concept Development, product design & Art Direction

REWE Torhunger // Thomas Müller

REWE x Torhunger // Thomas Müller

Torhunger lets the pros have a go, because who better to make good nutrition palatable for young soccer talents than the legend Thomas Müller? Exactly.

Agency: thjnk AG Client: REWE x TorhungerRole: Concept Development & Art Direction

REWE x TORHUNGER

REWE x Torhunger // EAT THIS! // COACH

What goes into the fridge determines performance on the pitch.

That's why REWE Torhunger has brought a real motivator for good nutrition into the team with their Coach. Watch this!

Agency: thjnk AG
Client: REWE x Torhunger
Role: Concept Development & Art Direction

REWE Mein Griff für Nachhaltigkeit

Alone, you can feel quite ineffective when it comes to standing up for the environment. At REWE, however, you are not alone, but can get involved with thousands of other customers by reaching for sustainable products and thus really make a difference.

Agency: thjnk AG

Client: REWE

Role: Concept Development & Art Direction

REWE "Mein Markt"

Whether REWE in the neighborhood or REWE in Hunsrück. Every store is as unique as the people who shop there. Our campaign focuses on our customers and their stores.

Our customers tell us their own personal reason why REWE is "their" store. And REWE also shows just that in a variety of ways.

Agency: thjnk AG

Client: REWE

Role: Idea, Concept Development & Art Direction

Die Kleinen Preise

Die Kleinen Preise sind zurück.
lorem ipsum…

Agency: Jung von Matt/Saga
Client: Netto Markendiscount
Role: Concept Development & Art Direction

NOAH e.V. President´s Pets

How to find a home for shelter dogs.
In Germany alone, over 80.000 dogs are waiting in shelters for new homes. How can NOAH e.V. encourage more people to adopt?

A call for humanity with an unexpected testimonial.
Donald Trump is the first president without a “Presidential Pet”. Breaking with a tradition that existed in the White House since 1789, makes him the perfect counterexample for our message.

Making humanity visible.
NOAH e.V. shows historical footage of all U.S. presidents with their beloved dogs next to lonely Donald Trump. This proves in a striking and emotional way: Animals make us human. Adopt.

Agency: Jung von Matt/Saga
Client: NOAH Menschen für Tiere e.V
Role: Concept Development & Art Direction

MAN new Truck Generation #SimplyMyTruck

In 2020, MAN launched a new generation of trucks on the market after more than 16 years.

More profit with less work? Such apparent contradiction is only possible with the new trucks from MAN! This is exactly what we staged in terms of content and visuals and thus show the advantages that MAN provides our customers – in double version.

Agency: Jung von Matt/Saga
Client: MAN Truck & Bus SE
Role: Idea, Concept Development & Art Direction

The Selfie Scarf.

Mission Resurrection with the world's first scarf that takes pictures while cheering! How can the fans cheer for the team, not missing a second of the game and at the same time making funny selfies? We made their problem ours and developed the secret weapon for the promotion fight!

Agency: Grabarz & Partner
Client: DEVK
Role: Idea & Concept Development

MAN TGE 4X4

A real masterpiece. By this we mean not only Vivaldi's "The Four Seasons", but above all the MAN TGE 4x4 with all-wheel drive. It can cope with any kind of weather. Whether spring, summer, autumn or winter - if necessary, it can master all the seasons in one day. Because: this is not a van. This is a MAN.

Agentur: Jung von Matt/SAGA
Client: MAN Tuck & Bus SE
Role: Idea, Concept Development & Art Direction

NIVEA SUN SENSITIVE

The new NIVEA Sun Sensitive Immediate protection for sensitive skin! Protects with natural aloe vera and antioxidants even in case of sun allergy.

Agency: Jung von Matt/SAGA
Client: NIVEA
Role: Idea, Concept Development & Art Direction

ERGOdirekt Zahnzusatzversicherung


Very few of us experience feelings of delight when we go to the dentist. In this ergo-spot we play with the idea that maybe it's the wrong insurance.

Agency: Jung von Matt/SAGA
Client: ERGO
Role: Art Direction

RABBICORN Fashion.

Fashion and film? That's as good a match as rabbit and unicorn. Because the film industry and its creative environment have always influenced trends, turned actors into fashion icons and helped shape pop culture. So why not launch a fashion label inspired by our Hamburg advertising film production? That's what we thought and Zack! Here they are: Rabbicorn Fashion.


Agency: Grabarz & Partner
Client: RABBICORN Fashion
Role: Idea, Concept & Identity Development, Packaging & Brand Design

VW AMAROK 190 KW


Powerful like no other! 💪🏻
The Amarok is now available with a top engine output of 190 kW and a torque of up to 580 Nm. And of course all this power needed a new look for print, online and the catalogue.

Agency: Grabarz & Partner
Client: Volkswagen Nutzfahrzeuge
Role: Idea, Concept Development & Art Direction

THE NEW CRAFTER. THE NEW DIMENSION.

The campaign for the new Crafter was launched in over twenty markets and is one of the most extensive campaigns in the history of Volkswagen Commercial Vehicles.

 

Agency: Grabarz & Partner
Client: Volkswagen Nutzfahrzeuge
Role: Concept Development & Art Direction

Ein Ohr für Bäume.

Studio Funk has been organizing the ADCAMPUS for several years now, and for this occasion Studio Funk wanted to address the jury in an unseen way with their billboards.
Under the motto "Ein Ohr für Bäume" Studio Funk addressed all creatives people with paperless posters and an appeal in the ADC yearbook: Save the rainforest. Make more audio.

Agency: Grabarz & Partner
Client: Studio Funk
Role: Idea, Concept Development & Art Direction

Why water is good for you:

In an agency with more than 300 employees, plastic bottles quickly collect when you have the water delivered. We thought this could be done in a more environmentally friendly way - that's why we now drink our water from refillable glass bottles. Not only do we save a lot of plastic, we also save a lot of money on the plastic bottles that were used for staff and meeting rooms.

 

 

Agency: Grabarz & Partner
Client: Grabarz & Partner
Role: Idea, Concept Development, Design & Art Direction

The Battle Of Content.

The task was to develop an attention-getting campaign for ADC that is aimed at the advertising/marketing industry and other creative thinkers. And which encourages people to submit work, visit the exhibition, the congress and the parties.
Who better promote a festival with the theme "The Battle Of Content" than the internet's greatest expert: a cat.

We made her the final boss and testimonial of the campaign.

  

Agentur: Grabarz & Partner
Client: Art Directors Club
Role: Concept & Art Direction




AWARDS:

Art Directors Club: 3 x Finalist
BoB: 4 x Bronze
Client Award: 1 x Finalist

 

#TOWELSFORTALENTS

The first thing that comes to mind when you think of German travellers, is the lovable characteristic of reserving a sun bed early in the morning. In order to reach the international advertising elite at the Cannes Lions Festival and to recruit new talents for Grabarz & Partner, we quickly reached for the towel as well: Towels for Talents. 

 

Agency: Grabarz & Partner
Client: Grabarz & Partner
Role: Idea, Concept Development, Art Direction, Illustrations & Towel-Design

ILLUSTRATIONEN

In the course of the years some illustrations for Grabarz & Partner have been created. Here is a small selection.

Grabarz & Partner - Corporate Identity

When unicorns puke and brains copulate, you find yourself in the colourful world of Grabarz & Partner. Our philosophy of "Participative Creativity" is not only carried by our DNA and agency spaces, it determines our entire appearance. Because we live for this creative cooperation. And you can see this in our unique CI, in completely new ideas such as our web presence, which is designed by everyone, and in every project we work on.

Agency: Grabarz & Partner
Client: Grabarz & Partner
Role: Concept Development, Ilustrations & Art Direction

DEVK - Nichts Haftpflicht

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Bildschirmfoto 2025-05-18 um 19.54.39.png

DEVK Employer Branding

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HERMES - Stadtpakete

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ooh-bild.jpg

Géramont - C'est bon.

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GRMT_RGB_Geramont_Sommerregen_S4_25-1.png

ja! Seit 40 Jahren vom Leben getestet.

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Rewe37577_V3.png

REWE Torhunger // Thomas Müller

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Bildschirmfoto 2023-04-27 um 14.22.48.png

REWE x TORHUNGER

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torhunger11.png

REWE Mein Griff für Nachhaltigkeit

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REWE | Mehr Tierwohl beginnt mit meinem Einkauf.

REWE "Mein Markt"

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vegandate1.jpg

Die Kleinen Preise

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kleinePreise Kopie.png

NOAH e.V. President´s Pets

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NOAHTitel.jpg

MAN new Truck Generation #SimplyMyTruck

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portfolioTitels_MAN_neu.png

The Selfie Scarf.

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devkTitel1.jpg

MAN TGE 4X4

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man.png

NIVEA SUN SENSITIVE

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Bildschirmfoto 2020-03-08 um 18.10.02.png

ERGOdirekt Zahnzusatzversicherung

— view —

Ergo-TV-Spot "A Reason to Sing"

RABBICORN Fashion.

— view —

Bildschirmfoto 2020-09-05 um 03.44.29.png

VW AMAROK 190 KW

— view —

THUMBNAILs.png

THE NEW CRAFTER. THE NEW DIMENSION.

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vwnTitels.jpg

Ein Ohr für Bäume.

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THUMBNAILseofb.png

Why water is good for you:

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THUMBNAILsww.png

The Battle Of Content.

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catcontentTitels.jpg

#TOWELSFORTALENTS

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TfTtitel.jpg

ILLUSTRATIONEN

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18298319_1809977962652767_9104320203449171968_n.jpg

Grabarz & Partner - Corporate Identity

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GPCI.jpg

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