The first thing that comes to mind when you think of German travellers, is the lovable characteristic of reserving a sun bed early in the morning. In order to reach the international advertising elite at the Cannes Lions Festival and to recruit new talents for Grabarz & Partner, we quickly reached for the towel as well: Towels for Talents.
Agency: Grabarz & Partner
Client: Grabarz & Partner
Role: Idea, Concept Development, Art Direction, Illustrations & Towel-Design