Whether REWE in the neighborhood or REWE in Hunsrück. Every store is as unique as the people who shop there. Our campaign focuses on our customers and their stores.
Our customers tell us their own personal reason why REWE is "their" store. And REWE also shows just that in a variety of ways.
Agency: thjnk AG
Client: REWE
Role: Idea, Concept Development & Art Direction