How to find a home for shelter dogs.
In Germany alone, over 80.000 dogs are waiting in shelters for new homes. How can NOAH e.V. encourage more people to adopt?
A call for humanity with an unexpected testimonial.
Donald Trump is the first president without a “Presidential Pet”. Breaking with a tradition that existed in the White House since 1789, makes him the perfect counterexample for our message.
Making humanity visible.
NOAH e.V. shows historical footage of all U.S. presidents with their beloved dogs next to lonely Donald Trump. This proves in a striking and emotional way: Animals make us human. Adopt.
Agency: Jung von Matt/Saga
Client: NOAH Menschen für Tiere e.V
Role: Concept Development & Art Direction