In 2020, MAN launched a new generation of trucks on the market after more than 16 years.
More profit with less work? Such apparent contradiction is only possible with the new trucks from MAN! This is exactly what we staged in terms of content and visuals and thus show the advantages that MAN provides our customers – in double version.
Agency: Jung von Matt/Saga
Client: MAN Truck & Bus SE
Role: Idea, Concept Development & Art Direction