The task was to develop an attention-getting campaign for ADC that is aimed at the advertising/marketing industry and other creative thinkers. And which encourages people to submit work, visit the exhibition, the congress and the parties.
Who better promote a festival with the theme "The Battle Of Content" than the internet's greatest expert: a cat.
We made her the final boss and testimonial of the campaign.
Agentur: Grabarz & Partner
Client: Art Directors Club
Role: Concept & Art Direction
AWARDS:
Art Directors Club: 3 x Finalist
BoB: 4 x Bronze
Client Award: 1 x Finalist